I wanted to draw attention to some of the great insights students are posting as we navigate through the textbook about strategic communications.
Social Media in the News
Alyssa's blog discusses an interesting story in the news this week. She explains: "This week Provost Eric Darr of Harrisburg University in Pennsylvania has declared a black out of all social media sites on campus." This inspired Alyssa to analyze her own use of social media.
Do you think we use social media too much? Is it only for entertainment, or are there "legitimate" (i.e. educational, professional) uses for it? This class is about using social media to inspire change in the world -- how can that be bad? ;)
Values in Advertising
Laura took the idea of understanding audience values and found an interesting advertisement showcasing values (of a sort). Check out her blog (the 9/13 entry) for the video and her insightful discussion of it.
Know Your Audience
Emily discussed an interesting advertising campaign implemented by Hummer in association with McDonald's. Do we all agree that the Happy Meal toys were an example of misunderstanding the audience?
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