For the next few weeks, the class will continue to work on our projects for Safe Harbor, but we're shifting focus a bit to talk about political campaigns. Clearly, political campaigns communicate for social change, but they do so in a wide variety of ways. This week we'll be discussing political ads - the good, the bad and the ugly.
We'll review and discuss some of these ads and ideas in class:
The GOP had to pull an ad in West Virginia after it was exposed that the casting call asked for "'hicky, blue collar types," offending their audience. This is another good example of bad spokespeople.
Director Ron Howard doesn't think anyone should use spokespeople. He has an interesting idea to level the playing field for political ads.
What does Ron think of this ad by Christine O'Donnell, which has stirred up plenty of discussion?
NPR has started a program called the Message Machine to fact-check political ads and explain who's funding them.
Politifact.com is a leader in fact-checking politicians, and they're keeping busy checking new campaign ads.
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